Long pieces on AI, written from a spare bedroom in New Bedford.
Honest, specific, opinionated writing on what AI automation actually costs, what it's actually for, and what to watch for if somebody's trying to sell it to you.
I write these slowly. Each one takes a couple of weeks because I'd rather be specific than fast. The throughline: most "AI agency" pitches aimed at small businesses in South Coast Massachusetts are charging custom-build prices for stitched-together no-code apps that fail in predictable ways. These pieces explain what's actually happening, what to ask, and how to think about it.
If something here is wrong, tell me. I'll update it.
What an AI receptionist actually says.
The single most common objection is that it'll sound robotic and embarrass the practice. So instead of arguing about it, here's a real transcript from a build I did for a Dartmouth dental office, annotated line by line, with what's actually happening underneath each turn. Plus the bad version of the same call, for contrast.
Read the transcript →AI for small businesses in South Coast Massachusetts: a 2026 practical guide.
What's actually worth automating, what isn't, what it costs, and how to choose a provider. Written for owners of dental practices, real estate brokerages, HVAC shops, law firms, and auto service businesses across New Bedford, Dartmouth, Fairhaven, and the rest of the South Coast.
Read the guide →How to spot AI agency app-stitching (and why it breaks in 90 days).
A field guide to the specific scam pattern costing small businesses across Massachusetts thousands of dollars every week. Five red flags that give it away before you sign anything, plus the August 2025 Make.com pricing change that quietly broke a wave of agency-built workflows.
Read the field guide →The real cost of AI automation for small businesses in Massachusetts.
Verified 2026 pricing for Arini, Smith.ai, Goodcall, and Dialzara, side-by-side with what a custom build actually costs. The 24-month math, an honest take on Section 179, and industry-specific examples for dental, real estate, and HVAC.
See the math →What's coming next.
"The 5-minute lead response rule, applied to a Padanaram broker." "The honest SEO 30-day plan for a South Coast small business." "I pulled missed-call data from 12 South Coast dental practices, here's what it shows." "What a Wix site actually costs over 3 years (vs. a custom build)."
If you want to be told when the next one drops, just email me. I don't run a list. I'll just send you the link.